Objectives

Utilize our partnership with Salesforce to help sales and marketing teams proactively maintain their database so the can realize 66% higher conversion rates.

Goals

Assess the current health of data, standardize data entry, continuously cleanse and enrich data, conduct quicker marketing and sales analysis and establish data stewardship best practices. Create and maintain a brand library consistent with both large global corporate brands considering this library will be used for future D&B applications.

Users

Sales and marketing teams that want to clean up their leads list and be empowered by more accurate, actionable B2B data.