Porchlight

Connecting those that matter and tracking mental health through technology and machine learning.

Objectives

Translate the company’s vision into a thoughtfully prioritized, executable plan to get products from MVP to 100%. Understand users and streamline user journeys to effortlessly move users from activation to engagement to virality. Create a product roadmap that supports both company and product-level OKRs.

Users

Family members that live far away, at-risk individuals and their counselors, to anyone that wants to quickly connect with a mentor or friend.

Process

Conduct field research for both direct and indirect competitors

Conduct user testing via MixPanel and other analytics tools, prepare user interviews, track user bugs and feedback

Create user flows to propose new experiences based on findings

Collaborate with executive team members, customer success management, and engineering to understand business needs and technical feasibility

Contribute designs from low-fidelity sketches to polished visual mocks

Measure and track user actions and obstacles with analytics and testing tools, present this information to the team to discuss and iterate on designs.

Communicate and pass on deliverables with teams via tools such as Aha!, Jira, Zeplin, InVision, etc.